In line with current government guidance all Alive venues will remain closed until further notice.

The health and wellbeing of our customers and staff is our top priority. We are continuing to monitor the situation and will update our website and social media with any new information. For full details please visit: COVID19 (Coronavirus) page

  • Rural Sports

Alive Sports Development aims to increase sustainable opportunities to participate in community sport

What we do

We can loan equipment to get activities started or offer grants to assist groups to access sporting activities. We have Village Sports Co-ordinators who work within their rural area/village to encourage a greater number of sport and recreational opportunities in the Borough.

Village Sports Co-ordinators

The Village Sports Co-ordinator scheme has been set up to encourage a greater number of sport and recreational opportunities in a designated rural area/village in the Borough. Alive West Norfolk recruits people in villages across the borough to act as local co-ordinators. These posts will be voluntary but an ‘honorarium’/expense payment of up to £300 is available.

Appointed co-ordinators will encourage the development of sport in their village/rural area, a role that may include some of the following activities:

  • Put together a village team to compete in the Rural Village Games
  • Co-ordinate holiday activities for young people (Village Sport Scheme)
  • Co-ordinate a transport scheme to a sporting facility/activity
  • Act as focal point for sporting information in the village
  • Liaise with village organisations including Parish Councils, Village Halls and Playing Field Committees
  • Co-ordinate a loan of Equipment Scheme
  • Apply for external grants for village sporting projects
  • Co-ordinate a Village Come-and-Try or Activity Day to encourage more people to take part in sport

The Villages that are supported by a Village Sports Co-ordinator are:

GLEAM – Gayton, Leziate, East Winch, Ashwicken and Middleton

Sarah Byatt


Clenchwarton & West Lynn

Rob Lucas

01553 776937

07770 562651

Downham Market

Frances Rayner


West Walton

Roger Williams 


Adam Doughty

Want to join this list?

Would you like to become a Village Sport Co-ordinator? Don’t be discouraged by this long list of tasks as you would be agreeing to take on some of them, not all of them. Anyone (over 18) with an interest in sport and an ability to motivate others can apply to be a Village Sports Co-ordinator using the paper form linked below.

Village Sport Coordinators Application Form.pdf


West Norfolk Rural Community Games 

The Community Games is a FREE event for any village in West Norfolk and is designed to enable communities to come together with friends and neighbours for a bit of sporting fun and competition.

There are 5 separate events, any village can enter a team in just one event or all five.  There will be a village winner and a runner up at each event and all will receive medals.

Points will be won by each team who enters on the day which will add up to identify an overall village winner who will be announced at the end of the year.

Points will be awarded as follows:

1st place – 10 points

2nd place – 8 points

3rd place – 6 points

4th place – 4 points

5th place – 2 points

All teams that enter will receive 1 point

Alive will keep a record of outcomes from each event and a running total will be displayed on this website.

Events will be run by sport specific coaches and the Village Games Sports Coordinator’s with support from Alive West Norfolk.

Please visit our Events page for more details of individual events.

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